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Professional Bull Riders

Unleash The Beast Premier Series

About The Event

For the first time in league history, PBR’s (Professional Bull Riders) elite Unleash The Beast will travel to Newark, New Jersey, welcoming fans to Prudential Center on September 18-19 for the fan-attended PBR Newark Invitational. While the event will mark the PBR premier series’ debut in Newark, the Garden State city is no stranger to PBR action. In 2014, Newark hosted a stop for the Pendleton Whisky Velocity Tour, with Rowdy Rice (Easly, South Carolina) capturing the event win.

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The Prudential Center trademark and logos are used under license from The Prudential Insurance Company of America, a subsidiary of Prudential Financial, Inc., headquartered in the USA, neither of which is affiliated with Prudential plc, a company headquartered in the United Kingdom.

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