The Taylor Swift Experience™ Presented by the GRAMMY Museum Experience™ Prudential Center Opening April 6, 2018

NEWARK, N.J. (March 13, 2018) - The GRAMMY Museum Experience™ Prudential Center announced today the opening of The Taylor Swift Experience™ on April 6, 2018, at 165 Mulberry Street Newark, NJ 07102. This will mark the second time the exhibit has come to the East Coast after previously being featured at New York’s Seaport District in New York City in fall 2017.

This interactive exhibit is curated by the GRAMMY Museum L.A. LIVE in Los Angeles, where it originally debuted on Dec. 13, 2014, on Swift’s 25th birthday. The New Jersey stop of the exhibit gives fans a fresh new look at the multi-platinum-selling artist as a singer, musician, songwriter, producer and style icon. The exhibit has a new look and feel to match the aesthetic of her latest record-breaking album, reputation and features never-before-displayed artifacts, plus classic exhibit items such as personal photographs, home videos, interactive experiences, handwritten lyrics of Taylor’s top-charting hits, iconic performance outfits, and more.

On display through summer 2018, items on in the exhibit will include:

Clothing pieces from her many music videos, including her Queen of Snakes dress from “Look What You Made Me Do,” her hallway look from “…Ready For It?” and the iconic dress from “Teardrops On My Guitar”
Costumes from Swift’s The RED Tour, The 1989 World Tour and GRAMMY performances from 2013 and 2016
Handwritten lyrics from Taylor’s hits, including “22,” “White Horse,” “Teardrops On My Guitar,” and “Welcome To New York”
Instruments such as Taylor’s sparkle guitar from both Fearless and Speak Now tours; the banjo played during her 2012 GRAMMY performance; and the 12-string acoustic koa guitar from her Speak Now World Tour
Red carpet dresses, including the Versace bandeau top and long skirt from the 2016 GRAMMYs, and the J. Mendel cream dress from the 2013 GRAMMY red carpet
Props from Swift’s The RED Tour, including her red bedazzled microphone, red microphone stand, and camera from “The Lucky One”
Early childhood keepsakes such as her brown leather riding saddle, framed photo of the Swift family at Fort Wilderness resort, newspaper clipping about Taylor’s performance at the Philadelphia 76ers game in 2001, and her original press kit

Tickets to visit the GRAMMY Museum ExperienceTM Prudential Center range from $7 to $10 and can be purchased through Ticketmaster.com. The Experience is open Tuesday through Sunday 11 a.m. to 6 p.m. on non-event days and 11 a.m. to 8 p.m. on event days.

About Taylor Swift
Taylor Swift’s critically-adored new album, reputation, was the biggest selling album of 2017 and #1 in over 111 countries on iTunes’ sales charts upon release. With almost 1.3 million albums sold in a seven-day period, Taylor is the only artist in history to have four consecutive albums sell over one million copies in their week of release (2010's Speak Now, 2012's RED, 2014's 1989 and 2017’s reputation).

Taylor’s chart-topping first single, “Look What You Made Me Do,” broke multiple records within hours of its release. With over 10 million streams, it was the most-streamed song in a one-day period, the lyric video for “Look What You Made Me Do” broke the standing record with over 19 million views, while the music video shattered the original most viewed video (28 million) record with 43.2 million views in only 24 hours.

Taylor is a ten-time GRAMMY winner, a singer, songwriter, musician and producer. She is the youngest person in history to win the music industry's highest honor, The GRAMMY Award for Album of the year and she is the first female solo artist to win this prestigious award twice. Rolling Stone listed Taylor as one of the 100 Greatest Songwriters of All Time. Time magazine featured Taylor on their prestigious 2017 Person of the Year cover, named her one of the 100 Most Influential People in the world and was one of only eight candidates for the 2014 Person of the Year. A Brit and Emmy award winner, Taylor is Billboard's youngest-ever Woman of the Year and the only artist to have been awarded this honor twice.

About GRAMMY Museum Experience Prudential Center
Built and operated by the Prudential Center in Newark, N.J., the 8,000-square-foot GRAMMY Museum Experience – set to open in October 2017 – is housed within the Prudential Center, an AEG facility that hosts approximately 200 sports and entertainment events per year. The Experience marks the first GRAMMY Museum outpost to be built on the East Coast and, similar to the original GRAMMY Museum in Los Angeles, the Experience will be dedicated to exploring the past, present and future of music, and the cultural context from which it emerges, while casting a focused spotlight on the deep musical roots of New Jersey. The Experience will feature a dynamic combination of educational programming and interactive permanent and traveling exhibits, including a spotlight on legendary GRAMMY winners from New Jersey. For more information about GRAMMY Museum Experience Prudential Center, visit www.grammymuseumexp.org.